Teaser:
Offer your business a broader platform!
Value Added Services
In today's climate, Telco's, ISPs and businesses are seeking to broaden their service/product portfolios with new value-added revenue enhancing applications.
Increasingly competition will intensify as ISPs, Global Telecommunication Carriers, Channel Partners and Resellers begin to aggressively target their client base with value added Outsourced Business Services through strategic ASP partnerships.
One of the benefits of partnering with an ASP is enhancement of the Channels ability to create additional value-added services.
This type of partnership serves several purposes: -
The partnership allows each party to concentrate on their established core competencies, giving the customer good Quality of Services and Reliability.
The Channel Partner already has an existing relationship with the customer or client and can easily introduce products or services.
Most importantly Asergis is prepared to look at revenue sharing models with the Channel Partner, therefore minimising capital expenditure/risk in delivering the solution or service to the customer.
Asergis /Channel will in essence bare their own costs, this is an obvious route to market in this climate, where expenditure or outlay has to be kept to a minimum, but additional revenue streams have to be sort.
Asergis has tested and proven applications developed for Subscription Based delivery.
Asergis already has marketed tested technical expertise and resources to deliver and support it suite of applications.
Given the right focus, Outsourced Business Services will enjoy a significant share of the Managed Services market, which represents a massive opportunity for all concerned.
The success of the Partnership will depend on delivering in five areas:
1. Retention Increasing current margin and/or revenue from existing broadband leased and route access customers, i.e. core business. Retention and growth from these existing revenue streams and margin streams is dependent on capacity in the national switched network.
2. New Customers New customers are critical for the Outsourced Business Service to grow at a rate to contribute substantially to financial targets.
Growth of the Outsourced Business Service will be largely due to the value-added service it provides, as a natural extension to current products or services.
Increasingly today, customers require solutions of a collaborative nature (ASP), and this activity will continue to win new customers throughout the year.
3. New Products New products will allow penetration of existing accounts and provide the differentiation required to win new customers. The Partnership must be able to position itself with new innovative applications and services. Collaborative products are the most important part of future development. This is an area that Asergis is constantly reviewed seeking to maintain its advantage over its competitors.
4. Internal Support The Partnerships success must be supported by functions delivered by both parties. This requires a concerted effort by both parties to target key areas of the business, e.g. billing, business support, consumer understanding, sales support, and service management. This aim is to promote the Outsourced Business Services and to drive pro-activity towards the sales and customer support on their parts.
5. Marketing Success or failure will depend on how the Outsourced Business Service will be presented to existing and new customers. Traditionally the service has been sold as a cheaper alternative to using Microsoft office (locally), as opposed to pitching the service as a value-add to a particular sector or industry delivering bespoke or pertinent applications.
This is where the Partnership will benefit the most; Asergis has considerable knowledge of the market, and will advise with the partner, how best to present the service to its customer base.
Through this joint initiative, the Partnership will continue to win new customers.
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