Overview of Subscription Software

One of the most interesting behind-the-scenes business models that the Web has created is the ASP model. The ASP model is a completely new way to host application software and software services. Although ASPs were possible before the advent of the Web, the Web has made the ASP model easy to create, which has proliferated its use hugely in the last several years.

The ASP model can be extremely appealing to businesses, especially small businesses and start-ups, because it can drastically lowers the costs of software and services. The ASP model allows unlimited users to log on concurrently and work on their own application software from one of several server farms, regardless of where they are located. This allows for easy, flexible, secure cost-saving solution, for efficient management of a company's information and computing requirements.

Here are the most common features of an ASP: -

The ASP owns and operates the software application or hosts companies bespoke software.
The ASP owns, operates and maintains the servers that run the application.
The ASP employs the staff needed to maintain the application.
The ASP makes the application available to customers everywhere via the Internet, either through a browser or some sort of thin client application.
The ASP bills for the application on a per-user basis, monthly or annually.
The ASP will back up the data on a regular basis and is responsible for disaster recovery.
The ASP will also have trained staff, who are on site 24 hours a day and are capable of fixing any problems immediately.

The huge advantage of using an ASP is the fact that you don't have to: -

Purchase a router
Purchase one or more servers for the Web server software, email software, etc.
Hire a person to install and administrate the software
Importantly, the ASP software versions of these services will be significantly better than anything a small business owner can afford to provide.

Why Use An ASP?

The ASP model has evolved because it offers some significant advantages over traditional approaches.

Deploying new applications or upgrading existing programs can now be accomplished in a short matter of time, simply by placing a phone call to Asergis ASP representative.

Imagine, enabling all of your systems, DOS, UNIX, Windows, Thin-Clients, Wireless Devices, and Macintosh, to run the latest business applications on a series of multi-processor Servers. Now your legacy systems can perform and process data at the speeds of the most state-of-the art servers in the world.

Applications that used to require hundreds of site licenses and hours of I.T. expertise to implement can now be "rented" on a month-to-month or yearly basis for a user fee. Set-up of new applications can now be done in hours, rather than days or months. With the Asergis ASP model you could accurately budget for all of your I.T. expenses at the beginning of the year and you would know in advance exactly what it will cost to add another employee to your network.

The ASP model allows you to view your exact desktop, and all of your files, securely over a standard Internet connection from anywhere in the world. Now imagine an established company that could offer you all of this and more, backed by a 99.5% uptime guarantee.

Advantage Of The ASP Model

Here are some of the most important advantages: -

Access your system or application from anywhere in the world, with any computer which has connection to the Internet.
The only software needed to access and execute your applications is your favourite web browser.
The pay-as-you-go model is often significantly less expensive for all but the most frequent users of the service.
The ASP model, as with any outsourcing arrangement eliminates head- count, IT head-counts tend to be very expensive and very specialised.
The ASP also eliminates specialised IT infrastructure for database applications. For example, if the application you want to use requires an ORACLE or MS-SQL database, normally you would have to support both the application and the database, in this case the ASP hosts both.
The ASP model can shift Internet bandwidth to the ASP, who can often provide it at lower cost.
The ASP model reduces the high cost of specialised software. As the costs grow, it becomes nearly impossible for a small business to afford to purchase the software, so the ASP makes using the software possible.
For small businesses and start-ups, the biggest advantage is low cost of entry and, in most cases, an extremely short set-up time.
The ASP can distributes huge, complex applications and software upgrades to the end user, where in a large corporation there may be thousands of desktops distributing software, even something as simple as a new release of Microsoft Word can cost millions of pounds.
The ASP model eliminates most of these headaches and has become extremely inexpensive from a customer service standpoint.

That future is today, and the company that will take you there is Asergis.

PCs, using "thin client technology", are essentially terminals that are optimized to act solely as 'clients' to the server where the applications and data reside. Instead of applications running on individual desktop PC's, all applications are running from a server, which has high-speed processors and data storage capacity.

In less than 30 days you can be up and running as an ASP with minimal cost, headache, and distraction from your core business.

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